PURDUE AGRICULTURE
ACADEMIC PROGRAMS

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Title

Sales and Marketing

Degree Level

Bachelor of Science

Minor Code

Advisor's Name

Jennifer Leeann Williams

Advisor's Phone

(765) 494-0262

Advisor's Email

leewill@purdue.edu

Information

The sales and marketing option prepares students for careers with nonfarm agribusinesses. A wide spectrum of farm supply industries, service firms, agricultural marketing organizations, pharmaceutical and food manufacturing companies are marketing-oriented and depend extensively on agricultural graduates who are well-trained in marketing tools and concepts. This Department of Agricultural Economics curriculum provides the basis for entry into agri-marketing, leading to a professional career in agri-sales or marketing management. Not only is emphasis given to sales, marketing, and management, but also students are asked to develop a specialty area to prepare them for entry into an agricultural business-related industry of their choice.

Credit Hours

132

Description

Freshman Year

First Semester

(1) AGEC 20200 (Spreadsheet Use in Agricultural Business)

(3) AGEC 20300 (Introductory Microeconomics for Food and Agribusiness)

(0.5) AGR 10100 (Introduction to the College of Agriculture and Purdue University)

(0.5) AGR 11200 (Introduction to Agricultural Economics Academic Programs)

(4) ENGL 10600 (First-Year Composition)

(4) Biological sciences elective

(3) Introduction to calculus or introductory analysis elective

Total Credits: 16

Second Semester

(3) AGEC 21700 (Economics)

(3) COM 11400 (Fundamentals of Speech Communication)

(4) Biological sciences elective

(3) Humanities elective

(3) Elective

Total Credits: 16

Sophomore Year

Third Semester

(3) AGEC 22000 (Marketing Farm Products)

(1) AGEC 29800 (Sophomore Seminar)

(3) CHM 11100 (General Chemistry)

(3) STAT 30100 (Elementary Statistical Methods)

(3) Social science, humanities, or international understanding elective

(3) Written or oral communication elective

Total Credits: 16

Fourth Semester

(3) AGEC 33100 (Principles of Selling in Agricultural Business)

(3) CHM 11200 (General Chemistry)

(3) MGMT 20000 (Introductory Accounting)

(3) Social science elective

(3) Elective

Total Credits: 15

Junior Year

Fifth Semester

(4) AGEC 42400 (Financial Management of Agricultural Business)

(3) Quantitative techniques for firm decision making or mathematics/sciences elective*

(3) Humanities elective

(3) Specialty elective

(3) Written or oral communication elective

(2) Elective

Total Credits: 18

Sixth Semester

(3) AGEC 42600 (Marketing Management of Agricultural Business)

(3) MGMT 45500 (Legal Background for Business I)

(3) Applied econometrics or mathematics/sciences elective*

(3) Economics elective

(3) Written or oral communication elective

(3) Elective

Total Credits: 18

Senior Year

Seventh Semester

(4) AGEC 43100 (Advanced Agri-Sales and Marketing)

(3) Agricultural business management elective

(3) Economics elective

(3) Social science or humanities elective (30000+ level)

(3) Specialty elective

Total Credits: 16

Eighth Semester

(3) AGEC 4300 (Agricultural and Food Business Strategy)

(2) Mathematics or sciences elective

(3) Social science or humanities elective

(3) Specialty elective

(6) Electives

Total Credits: 17

Additional Information

*Must complete Quantitative Techniques for Firm Decision Making or Applied Econometrics.

Department

AGEC

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