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 Client Guidelines - Web Projects


AgComm Does:

  • Consult with you on your Web project's audience, purpose, and structure.
  • Design the "look" and navigation of your Web pages and Web sites.
  • Design templates you can use on your Web site.
  • Work with you on the text for higher level, first- and second-layer pages.
  • Help you determine:
    • Who will "build" your Web site,
    • How you will maintain your Web site, and
    • Where your Web site will be housed.

Guidelines

General Text Tables Graphics, Photos, Video, and Audio

General Guidelines

  • Be aware that Web projects can be expensive in terms of labor, resources, and time.
  • For extensive, team-driven projects:
    • Consult AgComm before you start.
    • Agree on conventions before your team starts writing.
    • Choose a project coordinator who will ensure consistency and liaise with your AgComm editor and designer.
  • Decide whether you need a Web page or a Web site (more extensive) designed.
  • Provide a rough site map or flow chart of your proposed Web project.
  • Ask some colleagues to review what you have written.
  • If a student has written text, note on the text that you have reviewed and approved it before sending it to AgComm.
  • Secure permission to use text and images from published sources (including CDs and the Web).

Guidelines for Text

  • Be aware that text for the Web should be shorter than text for a paper publication. Make shorter paragraphs, and use stacked lists when possible.
  • If you already have text for your Web project, first provide a complete, continuous draft in doublespaced hard copy for editing.
  • Make suggested changes, and address your editor's concerns.
  • Provide edited text as a file, preferably in MS Word and definitely not in MS Publisher.
  • Provide text in minimally formatted, manuscript form. Do not lay out the text.
    • Separate paragraphs with blank lines, and do not indent.
    • Do not use all caps or put double spaces between sentences.
  •  Questions? Ask your AgComm editor or designer

Guidelines for Tables

  • Submit tables as MS Word table files. The tables do not need to be separated from the rest of the manuscript.
  • Text files with table columns separated by single tabs with no extra spaces or extra hard returns are also accepted.
  • Provide hard copy of tables.
  • Do not provide tables as graphics or Excel files.

Guidelines for Graphics, Photos, Video, and Audio

  • Provide all graphics, photos, and video/audio clips at once, not piecemeal over the course of the project.
  • Provide all graphic files on a CD or Zip disk (not 3.5" floppy disk or e-mail).
  • If your Web project will include documents you want users to download and print, provide graphics and photos at 300 dpi for those documents.
  • Provide original copies of any manipulated images.
  • Provide hard copy of graphics and photos.
  • Take digital photos at the highest quality setting your camera allows.
  • Do not embed graphics or photos in the text file.
  • Provide as many high-quality graphics, photos, and video and audio clips as possible so that the designer can choose the best for your project.
  • Questions? Ask your AgComm editor or designer.